Encouraging a thorough yet gentle clean, Oral-B iO7’s electric toothbrush utilises magnetic iO technology and five smart modes to deliver optimal oral hygiene.

Protecting against the build-up of plaque, the toothbrush features AI technology to recognise your brushing style and guide you to cover all teeth, ensuring an even and well-executed brush. An enhanced smart pressure sensor alerts you if you are brushing too hard or too softly, while the modes allow you to choose between Daily Clean, Sensitive, Gum Care, Intense Clean and Whitening. Plus, the brand’s signature round head paired with advanced micro-vibrations support fresher and healthier-looking teeth and gums with regular use.